Agentic marketing platform

Praxio

Built with HELIOS

A platform built for clarity, testing, and momentum.

Praxio unifies audience data, content libraries, orchestration, and analytics—so you can test on a slice, scale winners to the holdout group, and deliver across email, SMS, and push with confidence.

  • Data enrichment (optional)

  • Intent scoring

  • AI testing + holdout scaling

  • Dynamic dashboards + custom reports

  • Email / SMS / Push variants

Stop stitching tools together.

Stop stitching tools together.

Start running a system.

Start running a system.

One unified model

For data, content, and orchestration—built to activate across every channel.

Testing that scales

Testing that scales to your whole audience, without the 1:1 cost explosion.

AI assisted building

AI-assisted orchestration and transparent, natural-language queries.

Message variants

Embedded channel variants, used only when subscribed + engaged.

Custom analytics

Dashboards you shape around your KPIs—not a fixed set of charts.

A platform built for clarity, testing, and momentum.

Praxio unifies audience data, content libraries, orchestration, and analytics—so you can test on a slice, scale winners to the holdout group, and deliver across email, SMS, and push with confidence.

  • Data enrichment (optional)

  • Intent scoring

  • AI testing + holdout scaling

  • Dynamic dashboards + custom reports

  • Email / SMS / Push variants

Stop stitching tools together.

Start running a system.

One unified model

For data, content, and orchestration—built to activate across every channel.

Testing that scales

Testing that scales to your whole audience, without the 1:1 cost explosion.

AI assisted building

AI-assisted orchestration and transparent, natural-language queries.

Message variants

Embedded channel variants, used only when subscribed + engaged.

Custom analytics

Dashboards you shape around your KPIs—not a fixed set of charts.

How Praxio works

How Praxio works

From behavior to intent to action to outcomes

Praxio connects the full arc—from experiences customers interact with to the campaigns that convert them—and makes every cycle smarter than the last.

Capture signal

Events across web, app, forms, and messages

Capture signal

Events across web, app, forms, and messages

Build audiences

Profiles, segments, lists, data enrichment (optional)

Score intent

Identify who’s most likely to act based on behavior

Test + optimize

Define the holdout, AI tests variants on a slice

Scale winners

best experience goes to holdout, measured in dashboards

Know your customers. Score their intent.

Know your customers. Score their intent.

Turn fragmented data into audiences you can act on.

Turn fragmented data into audiences you can act on.

Profiles with unified event history
Lists + segments built from real behavior
Intent scoring based on event signals

Turn clicks, views, and actions into a live intent score that reveals which customers are most likely to buy—and ready to prioritize.

Enrichment + predefined behavioral segments
Natural language queries converted to SQL

Libraries built for testing and personalization.

Create once—activate across channels and segments.

Approved Libraries
Approved Libraries
Reusable content, centrally managed
Multi-channel
Multi-channel
Enable email, SMS, and push
Consistency
Consistency
Layouts, components, and control
AI assistant
AI assistant
Generate and test variants faster
Forms
Forms
Submissions tied to customer data
Approved Libraries
Approved Libraries
Reusable content, centrally managed
Multi-channel
Multi-channel
Enable email, SMS, and push
Consistency
Consistency
Layouts, components, and control
AI assistant
AI assistant
Generate and test variants faster
Forms
Forms
Submissions tied to customer data
Approved Libraries
Approved Libraries
Reusable content, centrally managed
Multi-channel
Multi-channel
Enable email, SMS, and push
Consistency
Consistency
Layouts, components, and control
AI assistant
AI assistant
Generate and test variants faster
Forms
Forms
Submissions tied to customer data
Approved Libraries
Approved Libraries
Reusable content, centrally managed
Multi-channel
Multi-channel
Enable email, SMS, and push
Consistency
Consistency
Layouts, components, and control
AI assistant
AI assistant
Generate and test variants faster
Forms
Forms
Submissions tied to customer data
Approved Libraries
Approved Libraries
Reusable content, centrally managed
Multi-channel
Multi-channel
Enable email, SMS, and push
Consistency
Consistency
Layouts, components, and control
AI assistant
AI assistant
Generate and test variants faster
Forms
Forms
Submissions tied to customer data
Approved Libraries
Approved Libraries
Reusable content, centrally managed
Multi-channel
Multi-channel
Enable email, SMS, and push
Consistency
Consistency
Layouts, components, and control
AI assistant
AI assistant
Generate and test variants faster
Forms
Forms
Submissions tied to customer data

Campaign and transactional journeys that don’t break at scale.

Orchestration that stays clear—even as complexity grows.

Campaign flows

Scheduled or one-time sends

Campaign flows

Scheduled or one-time sends

Transactional flows

Always-on automated journeys

AI orchestration

Build flows with plain language

Conditional filters + routing

Branch logic by rules and data

Funnels

Stage visibility and drop-off

Coming soon

Dashboards and reports you shape around your KPIs.

Dashboards and reports you shape around your KPIs.

Analytics isn’t a page—it’s a workspace.

Analytics isn’t a page—it’s a workspace.

Natural-language query builder
Dynamic dashboards
Trends + comparisons on demand

Query any metric over time or side by side—then surface the patterns, shifts, and performance gaps that matter most.

Up to 10 chart/graph types
Customizable campaign + flow reports

Better AI means better outcomes

Better AI means better outcomes

AI testing that scales, without the 1:1 price tag.

Instead of making expensive per-contact decisions all week, Praxio runs structured experiments on a defined test slice of your segment—then delivers the best-performing experience to the holdout group.

/ 01

Choose test % of a segment or list

Choose test % of a segment or list

/ 02

Praxio creates test groups (sub-segments)

Praxio creates test groups (sub-segments)

/ 03

Agents test subject lines, preheaders + CTAs

Agents test subject lines, preheaders + CTAs

/ 04

Winner goes to holdout group at scale

Winner goes to holdout group at scale

Channel rule

Email/SMS/Push are message variants that can be enabled for channel subscribers

Channel rule

A channel is tested only when contacts are subscribed and historically engaged

Channels as variants. Delivery based on preference.

Praxio doesn’t force every message into every channel. It selects the best available variant based on subscription status and demonstrated engagement—so customers receive messages where they’re most likely to respond.

Enable/disable variants per message
Respect subscription and consent rules
Avoid noisy channels that don’t perform
Enable/disable variants per message
Respect subscription and consent rules
Avoid noisy channels that don’t perform

Governance without bottlenecks

Whether your marketing is centralized, distributed, or somewhere in between—Praxio helps teams move fast without drifting off-brand.

  • Approved libraries (messages/forms/layouts) for brand consistency

  • Guardrails for frequency, eligibility, channel rules

  • Shared dashboards and reporting across workspaces/programs

  • Local execution with centralized visibility

  • Approved libraries (messages/forms/layouts) for brand consistency

  • Guardrails for frequency, eligibility, channel rules

  • Shared dashboards and reporting across workspaces/programs

  • Local execution with centralized visibility

  • Approved libraries (messages/forms/layouts) for brand consistency

  • Guardrails for frequency, eligibility, channel rules

  • Shared dashboards and reporting across workspaces/programs

  • Local execution with centralized visibility

Fits into your stack. Improves how it performs.

  • Event Capture Across Your Stack

    Collect customer events from web, app, and server-side sources so behavior is captured consistently and turned into signal you can actually use.

  • Flexible Data Imports & Syncs

    Bring customer data into Praxio through the sync patterns that fit your stack, keeping profiles, audiences, and activity aligned over time.

  • APIs & Webhooks for Connected Systems

    Extend Praxio into the rest of your ecosystem with APIs and webhooks that pass data, trigger actions, and keep downstream systems informed.

  • Consent-Aware Messaging Controls

    Respect subscription status, suppression rules, and channel eligibility so every message is delivered with governance, accuracy, and customer trust in mind.

  • Event Capture Across Your Stack

    Collect customer events from web, app, and server-side sources so behavior is captured consistently and turned into signal you can actually use.

  • Flexible Data Imports & Syncs

    Bring customer data into Praxio through the sync patterns that fit your stack, keeping profiles, audiences, and activity aligned over time.

  • APIs & Webhooks for Connected Systems

    Extend Praxio into the rest of your ecosystem with APIs and webhooks that pass data, trigger actions, and keep downstream systems informed.

  • Consent-Aware Messaging Controls

    Respect subscription status, suppression rules, and channel eligibility so every message is delivered with governance, accuracy, and customer trust in mind.

  • Event Capture Across Your Stack

    Collect customer events from web, app, and server-side sources so behavior is captured consistently and turned into signal you can actually use.

  • Flexible Data Imports & Syncs

    Bring customer data into Praxio through the sync patterns that fit your stack, keeping profiles, audiences, and activity aligned over time.

  • APIs & Webhooks for Connected Systems

    Extend Praxio into the rest of your ecosystem with APIs and webhooks that pass data, trigger actions, and keep downstream systems informed.

  • Consent-Aware Messaging Controls

    Respect subscription status, suppression rules, and channel eligibility so every message is delivered with governance, accuracy, and customer trust in mind.

Measure lift. Prove impact.

Measure lift. Prove impact.

Subscriber growth
Average intent score
Click-through uplift
Conversion uplift
LTV uplift
Campaign attribution

Build a system that compounds.

Praxio gives you the platform to execute, learn, and scale what works.

Book a Strategy Session

Build a system that compounds.

Praxio gives you the platform to execute, learn, and scale what works.

Book a Strategy Session

Build a system that compounds.

Praxio gives you the platform to execute, learn, and scale what works.

Book a Strategy Session

Build a system that compounds.

Praxio gives you the platform to execute, learn, and scale what works.

Book a Strategy Session

Build a system that compounds.

Praxio gives you the platform to execute, learn, and scale what works.

Book a Strategy Session

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